The most precise contextual provider with built-in safety and suitability.
Mantis uses AI-powered tools to enhance digital efficiency, ensuring precise contextual targeting and smarter audience segmentation, for more effective campaigns.
What is mantis?
Mantis is a precise contextual targeting solution with brand safety built-in, developed by Reach PLC, the UK’s largest digital news publisher. Designed to overcome the limitations of imprecise and overly cautious buy-side blocking, our mission is to power a more precise and transparent advertising ecosystem through AI-driven solutions—benefiting publishers, brands, and audiences at scale.
How it works
Mantis uses IBM Watson and machine learning—refined over the past five years—to read and understand content like a human. It analyses a page’s content and video to identify topics and tone.
By understanding the full context of a page, Mantis uncovers in-depth contextual signals, enabling more precise and enriched targeting.
We have seen delivery improvements of 50%+ when we use mantis vs advertiser side tool.
- Immediate Media
Who we work with
