Meet the Team

Terry Hornsby

Terry is a seasoned Digital and Innovation Director with over 20 years of experience in driving digital revenue and product growth for publishers, advertisers, and digital platforms. As a senior digital leader, Terry has extensive expertise in product management, operations, data strategy, and all facets of digital marketing.

In 2019, Terry founded and launched Mantis, to offer a suite of natural language AI-powered solutions to create an efficient, more transparent advertising ecosystem for publishers, brands, and audiences. With a proven track record of delivering innovative digital solutions, Terry continues to be an industry leader in digital strategy and technology.

Fiona Salmon

Fiona is an expert in 1st party data strategies, data monetisation, carbon reduction, digital innovation, data-driven marketing, brand positioning, sales, strategic partnerships, business development.

In her previous roles, Fiona has pioneered new tech platforms to the UK market, launching to publishers and brands. Before that, she spent a decade at blue-chip media owners including Trinity Mirror, Bauer, and News International.

With over 20 years of experience in the media industry, Fiona has developed a holistic understanding and created numerous long-standing, profitable relationships with media agencies, publishers, and brands. Known for her strategic vision and business growth acumen, Fiona is a thought leader dedicated to advancing MarTech, AdTech, and publishing platforms.

Benjamin Pheloung

Ben is a senior executive with extensive experience in ad tech, specialising in strategic development and operational efficiency in digital advertising. In his previous role, he enhanced the first-party search data network, and in another role managed the demand and supply teams for the display and video exchange.

Ben is well known for building strong strategic data, media, and commercial partnerships, with an extensive background in negotiating global commercial and trading agreements. His expertise includes data-driven programmatic strategy, DMP integrations and performance, and digital advertising operations. He has also led initiatives to ensure GDPR compliance for data-led companies.

Jean-Paul Wevers

Jean-Paul is an experienced media sales and business development specialist with over 26 years of experience in the TV and online sectors across the UK and Europe. Proficient in multiple languages, Jean-Paul has a strong track record in negotiating new business, nurturing partnerships, and identifying revenue growth opportunities.

Throughout his career, Jean-Paul has held key roles such as Publisher Director at Smartclip UK, Head of International Publishing at AOL, and Co-Founder of Videoflare. He has also contributed significantly to organisations like Disney and has been pivotal in scaling startups in the video and contextual advertising space. His expertise includes developing supply partnerships, managing operational teams, establishing financial processes, and optimising global supply chains.