Four Factors for Success During Prime Day 2024 and Beyond

Ten years from its inception, Amazon Prime Day continues to drive revenue across the retail landscape. With consumer spend increasing year-on-year during the event, competition for attention is fierce. It is critical that advertisers reach consumers with highly relevant products and offers at speed and scale, all the while prioritising brand safety and suitability. However, the greatest gains are to be made by those who can attract and retain consumers. For premium publishers, our data shows that AI-generated recommendations offer the potential to increase conversions by 37%, whilst still enhancing the user experience.

Link to full article here: https://advertisingweek.com/four-factors-for-success-during-prime-day-2024-and-beyond/